https://issuu.com/aaltouniversity – Professor Kirsi Niinimäki doesn’t mince words when discussing fast fashion.
“It’s not designed to last. Not only are clothes overconsumed, but they are also overproduced. According to various estimates, up to 20–30% of manufactured garments never even reach consumers. An absurd amount of clothing ends up as textile waste. The current situation is completely unsustainable.”
Fortunately, a change is on the horizon. The European Union has introduced a new textile strategy to encourage clothing design that lasts longer, reducing production and consumption, and to ensure that all textile waste is collected and recycled.
“The shift of the EU’s textile ecosystem towards a circular economy is supported by Horizon Europe projects in which well-known brands, manufacturers, suppliers, and research institutions team up to tackle the sustainability challenges of the clothing industry. Aalto University has collaborated closely with sportswear brand Adidas in these projects.”
For a full story go to the page 36 of the e-magazine, following the link below.